Is your website bounce rate, is it out of control? Is it approaching that point? Your high website bounce rate affects your SEO results. Therefore, without too much fuss we want to give you a roadmap. Essentially, to help you to navigate out of a high website bounce rate. That’s where it gets a little more complicated. Access these helpful SEO tips to reduce your bounce rate. In so doing, you will increase website dwell time and win over your Users.
Essentially, some aspects like page speed, engaging content and prompt CTA’s are all important. To explain, these aspects all work harmoniously to reduce your website bounce rate. For example, broadening intent satisfaction for your Users and answering their questions will go a long way. Moreover, after a thorough competitor analysis you could reach the top of the search engines. But, beware if you don’t satisfy the Searchers’ intent. On the whole, you could get the SEO and website design basics right. But sadly, your website bounce rate will surge as a result of not meeting your Users search intent. An untamed bounce rate will cripple your web design strategy plan. So, there is much to help you with. Let’s dive in.
The value of an engaging scroll depth
Firstly, if you think about scroll depth, you think about how deep you can expound on a particular topic. To illustrate, if you may be searching for what is the best soil to grow vegetables in. In essence, best soil to grow vegetables indoors, soil health, fertilizers and so forth, populates page 1 of the SERPS. So, if you have a vague idea of soil, these articles may help you somewhat. But, what about if you want the best soil for tomatoes? There is a website which pops up called green matters. Their article touches on high level pointers, but not that in depth. They may suffer a high site bounce rate as a result, since they may not be meeting the User’s search intent. In summary, most of those pages are a bit light with in-depth information. Therefore, it may affect bounce rate. Ideally, you want Searchers to get down to about at least 50% or 75% into the page. Thereafter, you may be able to funnel them down into your sales pipeline through a great call to action.
The value of an engaging page to improve scroll depth
A quick question, are people actually looking at your stuff? Are they consuming your content and being satisfied? It must be remembered, if you show your Users love through your content, they will return the love. You want to get that lead, that interest from the User. However, if your content is not engaging and helpful, you will miss that lead. The User will click back from your page, and continue their search. Equally important, you should have a strategy as to how deep you will go on a particular topic. Correspondingly, it should far outweigh anything that your competitors done. On the positive side, the value that you will unlock for your brand and website will be phenomenal. In summary, implementing pillar webpages surrounding your topic, will go a long way to garner positive reactions from Users.
Boosting your page speed reduces bounce rate
Expressly, page speed makes Users happy. Therefore, how are you going to reduce your bounce rate? Indeed, a great way to guarantee a reduced bounce rate is to improve webpage speed. It definitely is an SEO pillar working harmoniously to boost your site. However, not many webmasters place a high premium on this aspect. The SEO stats are clear: page speed reduces website bounce rate. Why is that? To explain, have you ever visited a webpage, and waited for it to load up? In summary, no matter how glossy and sexy the page looked, you clicked back because you were annoyed. Well, there you have it, and it is clear. In other words, Users want to access your content simply and easily. Essentially, they want the information served up promptly and efficiently. Yes, we are living in a “microwave” generation, who want their information yesterday. Sadly, if your page speed is lacking, your website bounce rate will go through the roof. As a result, your leads and sales will suffer terribly.
Page speed and your Site Visitor
Having said that, page speed is considered one of the many Google Ranking Factors. By all means, It will lower your website bounce rate. It must be remembered though, that working on your page speed is a constant process. You improve, do better, and get ahead. Although, page speed is considered a small factor, it has a huge consequence on your website and website Visitors. In summary, if you keep your Visitors satisfied with page speed, it has a greater end result for your website. To explain, most SEO consultants focus on ranking. But, if you focus on the Site Visitor, and what’s best for them in terms of fast your page loads, the benefit will be huge.
For example, you know how frustrating this can be. Essentially, you may search for something like “healthy bread.” So, a few sites about bread populates page 1 in Google. The websites don’t know what I am searching for. Perhaps I want to bake my own healthy bread? Do I want to find a healthy bread shop? Recipes? Essentially, if there was a website ranking on page 1, which had all those aspects listed on the page, I would click on it and have my search intent satisfied. In that instance, they would have broadened their search intent satisfaction target, and such I clicked on that page. They are now the champion website of the “healthy bread” search. In summary, they improved engagement and reduced their bounce rate. I did not click back. The lesson here is, that the more you can satisfy a broader search intent of your Visitor, the better your engagement is. Truly, your site bounce rate will reduce as well.
Extensive competitor content analysis
Another key point, is the case of doing extensive competitor content analysis. Having said that, an SEO Specialist would have all the tools and tricks to get that done. Therefore, when you want to hire the right web designer, you want to ensure that they will conduct a competitor content analysis. Essentially, it is scraping Page 1 of the search engines. You want to know who is ranking for what keyword phrases and terms. Further to this, if there are gaps in any search intent you need to attack those. This means that, in your page you need to cover those gaps with refreshing content to meet searcher intent. In summary, an extensive competitor content analysis will help you improve and satisfy search intent.
Answer your site Visitor’s questions
On the whole, your content is what your site Visitors interacts with. Moreover, if you content is not calibrated for your site Visitors queries, your website bounce rate will increase. So, to avoid that you want to ensure that you’re answering questions on a deeper level. On the positive side, you will need pillar page or power page content. Thankfully, these 5000+ word content pages will perform better in search. It must be remembered, that answering User’s questions efficiently and effectively will make a huge impact. Therefore, by answering your Visitors’ questions you will increase search intent satisfaction. It must be remembered, your pillar pages should be keyword rich in order to generate the most return. There are many great helpful keyword tools you could use to build your power page content pieces.
Improve your linking techniques to your other relevant content
Your optimized content, should be high in quality. Cut the fluff, wordiness, and provide your Users with concise information. Essentially, you want your Visitors to not only consume the page they landed on, but also all relevant content. Worth mentioning, this is the first principle of content. Ensure that you are linking to all your related content. Thereby, you will meet the related search intent of your site Visitors. Now, there are various search intent articles or posts, which your website must have. This being said, you should have covered all aspects of any industry related topic. You would now have cast your search intent far, wide and deep. All roads in your industry online, must lead to your website. Therefore, if a Visitor lands on your site for baked bread for example, they can access all the bread articles you have. You would increase their “happiness” and hopefully get a lead from them. However, you should be linking to those other bread-related topics on your website though. Most importantly, you want to accurately meet that Searchers intent with your post, page or article. As a result, when they click through to the other posts, they are having their intent nourished. Therefore, your website bounce rate will be lowered. So, use any means you can to link to your related content.
The importance of smart and engaging CTAs and forms
Firstly, smart Call to Actions forms (CTA’s) are just as important as your website content. As such, you we want Visitors to engage with our forms, click the button or buy our product. Moreover, Users don’t want to complete overly long forms. So, how do we create form engagement, and to thereby decrease our website bounce rate?
In the light of decreasing bounce rate, your CTA must be optimized to grab a quick lead. Having said that, weave your SEO keywords into your CTA. As such, it makes your CTA rich and draws engagement. As an illustration, always include a verb or doing word to solicit action from your User. For example, if your page is about building a new kitchen, your CTA could state, “Download my new kitchen design.” In summary, this is one of the smartest ways to upscale your CTA and draw out engagement from your website Visitors.In any event, including your keyword in your call to action button, will indeed reduce your site bounce rate.
Website form engagement
As has been noted, CTA’s and forms go hand in hand. However, forms are important because its what gets the lead to you, and hopefully a sale. Ordinarily, most website forms are long and tedious and Users are just frustrated with it all. But, there is a sweet spot in the length or shortness of your form. For example, having a form that requires 20 fields to be filled in will create vacuum in your lead generation. You will not get leads. Let’s take a quick look at this. Essentially, we need to know how Users are engaging with our forms. How do they experience our form, or does your form frustrate them. As a result, they punish you by clicking back (leaving your site) and thereby increasing your site bounce rate. Some website designers feel that a form must have as many fields as possible, However, less is always more, as form engagement is optimized when we appeal to the short term memory of our website Visitors.
By and large, we’ve all frustrated our site Visitors some time or other. On the whole, most savvy website Visitors know where to click and know what to look for. Furthermore, if your website is lacking intuitive click flow, your Visitors will become frustrated. And you don’t want that as it will surge your website bounce rate.
Avoid click backs by Site Visitors
For example, if one of your CTA buttons is not working correctly, your Visitor still clicks it since it calls for action. It’s supposed to do something for them, but it is a dead end. In any event, you’ve invoked frustration in them since they don’t have the time to search for where they want to be on your site. As a result, your website designer has allowed this rage to rise in them. Then, what do they do? They click back and punish you by “dumping your website” no matter how sleek it is. In the final analysis, smart CTAs and clickable texts is part of your SEO process, and User engagement. Protect User engagement and minimize bounce rate by reducing frustration clicks. On the other hand, clickable images can be misleading as well. Does the link work? Does it actually lead to the right landing page, on which you’ve promised more information but there is nothing? Be careful, site Visitors are not very gracious sometimes, So, make sure that where they’re clicking through they’re receiving that intent satisfaction. Don’t fool them. You will fool yourself.
As shown above, if your web design team and SEO Specialists pay attention to these aspects and fix it, you will have a great reward. Make sure that all your links (text or images) are actually working. Given these points, your website bounce rate is going to decrease.
For the most part, sprinkling a variety of media site wide will do wonders for your website. All things considered, video, texts, images and other media will increase website engagement. Moreover, you can test which web pages on your website generates the highest engagement.
Worth mentioning, video generates great engagement. Especially if it is riveting and insightful. Additionally, place those links in relevant places on your website to help site Visitors who may need that info. Not forgetting, your social media channels is a great way to launch the new content out. In so doing, you will leverage new traffic without much effort. Worth mentioning, boost this page further by reaching out to bloggers in order to obtain a guest post with an anchor text link to your new pillar page. It will be a bonus, if they share your new content as well. Therefore, work the digital marketing aspect hard and consistently and enjoy the results.
Worth mentioning, video generates great engagement. Especially if it is riveting and insightful. Site Visitors stay on page longer than usual if there is a video on the page. Ultimately, combining video, images and texts is a wonderful combination that reduces bounce rate.There are great helpful web designer tools to add media to your website.
As mentioned, if you follow this roadmap, it will help you build a better website experience for your Customers. The end goal is to reduce your website bounce rate considerably. In so doing, you will increase engagement and generate loads of qualified leads. Perhaps you need a website redesign service. Alternatively, maybe your website architecture is not conducive for bounce rate reduction. On the other hand, perhaps your website is ready for the rubbish dump. However, don’t give up just yet. There is always hope. It must be remembered, if you do these little things, it will make a big difference to your website.
About Websitey Website Designers South Africa —
Websitey South Africa is a web design and SEO Specialist company. We focus on smart website designs, SEO and web traffic growth. Among other segments, we assist you with website audits, SEO content creation and website redesign services.
For the latest, check out more of our web design and SEO posts.