Web Design Strategies

March 3, 2022 Websitey Staff

Web Design Strategies to Improve Traffic and Engagement

Quite frankly, implementing web design strategies can be unbelievably frustrating. But employing one makes things easier. Having said that, it is part of your SEO and web design essentials needed to boost your brand. Let alone, trying to increase your website traffic and engagement is another challenge on its own. For example, most Clients would imagine things are quite easy. They might think it is plug and play for lack of a better phrase. However, just before we arrive at the perfect design, we hit brick walls and great frustration. Essentially, you shift and redesign a page. Yet, the finish does not look right. Ultimately, every web designer hopes to have a free run up the side without stumbling blocks. However, that is far from the truth. Having said that, having a documented web design strategy and implementing it, can do wonders for your website traffic. Here, we provide web design strategies that you can immediately use to get ahead.

Most importantly, when it comes to website design and strategy, you can choose many directions. Having said that, if you consider the website look and feel: will it be minimal, or will it be busy? Alternatively, will it be modern with futuristic elements? Nevertheless, you can choose explosive or sleek, yet there are universal principles that must be adhered to. Neil Patel says, “good design is more than just pretty pictures.” That is the truth. If you want to improve your website traffic and engagement, you will need more than just pretty pictures. As an illustration, how will you communicate your message? Will you use video? Will you use text and video, or will you simply communicate through text and images. Whatever your choice, your site Visitors will have to like it, otherwise your traffic and leads will suffer. There are simple website design strategies to help make your site effective and compelling.

To emphasize, your web design strategy should include:

Generally speaking, choosing a website design strategy to move forward with requires much thought and planning. As such, there is so much to take into consideration. Yet, you can start with where you’re at and build from there. The journey of a thousand miles starts with the first step. It must be remembered concerning strategies, done is better than perfect. We therefore refine and polish as we go along. Moreover, finding and hiring the right website designer is no easy task. Will they implement the best web design strategies for your website? Nevertheless, let’s jump right in.

Graphic Design Tools
"The essence of strategy is choosing what not to do."
Prof Michael Porter
Graphic Design Tools
Unique Selling Point

1. Implement a Stellar Homepage with a Unique Selling Point (USP)

Unique Selling Point

Firstly, we have to ask the question: is my homepage’s unique selling point clear? If not, it’s simple: make it clear. For example, when searching online you land on various websites. You’re searching for a product, a service, a solution. Guaranteed, you will get frustrated by clicking onto one, two, maybe three websites that are NOT CLEAR on their homepage. Although, it is very difficult to clarify your USP to your Customers. It must absolutely be done. Be clear. For the most part, your website creators must ensure that your site is to the point and clear.

Work on your business unique value proposition (UVP)

Frequently, while landing on websites, we see catch phrases: “the best SEO tool in the market!” Alternatively, “a cut above the rest” if it was a butcher meat shop. As a matter of fact, those taglines are not helpful. To explain, they’re pushing their product/service onto you ,while not being clear as to what they’re about. Moreover, we need to know why they do what they do, and what is their purpose? As such, what is your businesses’ purpose, and why do you do what you do? In actual fact, you might be selling great products and services, but what are the benefits? Notably, “an easy SEO tool everyone can use” would be a better UVP. It will make the site Visitor feel like they are capable of using the tool. Quite honestly, a SEO and website design company worth its salt should get this right for their Clients.

Visual Hierarchy

2. Use a Visual Hierarchy that suits your Website

Visual Hierarchy

Essentially, a website visual hierarchy draws your site Visitor’s attention to the most important aspects of your web page. To put it simply, without them reading your website pillar page content, will the images and taglines tell them what you’re about and what you’re offering? Will you be able to answer their questions and solve their issue without them reading your content? Subsequently, your web design Team should take extensive time in finding the best layout in this regard. This is to say, that your web design strategy rises or falls on your visual hierarchy planning. As an illustration, a larger button, brighter colour or specific elements all help to communicate your visual hierarchy to your website Visitors.

Visual hierarchy elements

To list a few elements, your website designer should keep these visual hierarchy elements in mind:

  • Size and weight: highlight your unique selling point and important elements
  • Element positioning and placement: position your buttons to steer your Visitors in a certain direction
  • Apply colour: it either accentuates or dulls your web page. Choose the best colours
  • Contrast: choose primary and secondary colours and tones to bring out the clickable assets
  • Spacing: this tactic will create further emphasis on where you are directing your Visitors.
  • Headings and sub-headings: using H1, H2 and H3 tags help to separate your information into chunks

Most importantly, clarify your business objective and build on that. What do you want that particular web page to achieve? A website can be sleek and colourful, yet it can frustrate your Visitors and not be useful. But, when designing your website keep these elements at the forefront of your design. You will see the results.

Avoid Passive Voice

3. Avoid Passive Voice Content at all Cost

Avoid Passive Voice

Wordy content and complicated sentence structure is a like a vacuum that sucks leads from your website. Be careful. For example, the passive voice takes the long way around. It makes your great content less clear to the reader. Therefore, the active voice is more effective and guarantees results. As such, there is no added benefit of using the passive voice. Subsequently, creating active voice content takes a lot more effort than using the passive voice. Having said that, whenever your web design strategies are being formulated, the active voice tool should be listed as well.

The effects of using the passive voice

Markedly, the passive voice is quite corrosive on your website. Firstly, it makes your writing sound disconnected. Secondly, your website Visitors will not be engaged, and thus might click back and leave your site. Finally, the passive voice makes your web page seem less clear. Therefore, having your site Visitors scrounging around for information is a big no-no. Your Audience will understand your message better through the active voice. So, always write in the active voice to hook and engage your Visitors.

Easy Navigation

4. Ensure that you Implement Easy Website Navigation

Easy Navigation

It is important to realize, that while building your website, the flow of navigation is critical. If you mess it up, your will pay by losing site Visitors. If they can’t find what they are looking for, your engagement and leads will suffer. Questions worth asking your website designer is, can my Visitors find other areas on my site easily? How about our products and services? Is it easily accessible from anywhere on our website? Generally speaking, there is nothing more frustrating to site Visitors than a site with poor navigation flow.

Organize your site navigation

Disorganized navigation and poor design strategies negatively affect your website. For example, crowding your menu bar with unnecessary text will make it frustrating for your Visitors to find their way around. Another key point, is that if Visitors struggle to find what they are looking for, they will click back and leave your website in frustration. Your website should delight and engage Visitors, not annoy them. Your website bounce rate will go through the roof, as they navigate away from your site to a competitor that will delight them. Great navigation reduces your website bounce rate. You must remember, navigation is one of those small things that will make a big impact to your overall website performance.

Right Imagery

5. Utilize Imagery that is Suitable for your Audience

Right Imagery

A point often overlooked, is that if your web designer is not careful some components on your website will negatively affect your site. To elaborate, it will cheapen the business value, which you’re trying to communicate. For example, flashing images, stock images and annoying animations that invoke frustration all detract from your message. As an illustration, it will overwhelm your site Visitors, if you have buttons pulsating with surrounding animations. In the end, those annoying elements will distract them from the actual message you’re trying to convey. Here is a list of visualization web designer tools which you can use to bring variety to you website imagery.

Capture your website Visitors attention and interest

Indeed, our site Visitors oftentimes have limited time. They require answers on the fly. Therefore, is your web page delivering a clear message? Are the images you are using very stocky and corny? It must be remembered, your Visitors has less than 10 seconds worth of attention. As a result, you need to make an impact by being clear with all elements on your web pages.Further to this, any digital marketing agency offering website design services knows very well about crisp, engaging imagery. If you make a hash of it, it will cost you.


6. Design the Best Call to Action Buttons that's Helpful to your Website Visitors


Most importantly, your Buyer’s journey should be planned for and maximized. However, closing the cycle of your Buyer requires an action. For example, either they will download the report, submit their details or make the purchase. Sadly, they may choose to leave your website as well. But, an effective CTA (call-to-action) whether it be a button of sorts, will help you generate that lead. To explain, once your Visitor arrives on your website, you need to gently lead them down the lead or sales funnel. In the end, you want that conversion. Don’t frustrate your potential Customers. Don’t squander the opportunity of having them on your website. Make the path easy for them to find your amazing CTA. Having said that, you can place your CTA’s strategically top of site, midway and at the lower end of the webpage. Be careful, not to overdo it. Thankfully, Customers who are ready to buy, will search for the CTA vehemently and cut through the chase. On the other hand, those Visitors who are not ready to purchase, may not complete the CTA. But, later they may return to log an enquiry or ask a pre-sales question.

Avoid over doing monotonous Call To Action Buttons

On another note, instead of blatantly putting out a “Contact Us” all over your webpages, offer something. By the same token, offer them a free guide if you’re selling kitchens, or offer a trial if you’re selling software. Show love to your Visitors, and then they will return the love with a lead.

Right Imagery

7. Establish a Long Term SEO Strategy that Will Deliver Results

Right Imagery
Long Term SEO

On the whole, long term SEO web design strategies will always benefit your brand and growth. Essentially, every business should have a growth plan. As such, what better way than to establish a long term SEO strategy. Of course, low hanging fruit and quick wins are great. But, actually planning for long term SEO growth will have a greater effect on your brands visibility. In the long run, slow SEO growth is the best growth. Having said that, a solid SEO plan is based on deep keyword research. Not forgetting, implementing a great content plan will support your SEO efforts.

Pillars to have in your long term SEO web design strategy

Indeed, your SEO strategy requires pillars of support. Here is the quick list to keep in mind:

  1. Build authoritative content that is refreshing and actually helpful
  2. Ensure that your onsite SEO and internal linking architecture is sound
  3. Make provision in your schedule for effective ongoing security and website maintenance
  4. Stay true and follow through with your technical SEO strategy
  5. Monitor and use the data received from your website Analytics
  6. Accelerate your social signals on your social media accounts

In summary, by doing these few things, your SEO efforts will support your web design strategies. Thereby, the results you will enjoy will be phenomenal.

Long Term SEO
Keyword Research Process

Key Takeaways in Order to Implement Successful Web Design Strategies

Keyword Research Process

In the final analysis, if your WordPress web designer takes the time to implement these strategies and tips, you will see a difference. All things considered, your website performance and Customer conversion rates will improve. As part of your web design strategies, making the site Visitor’s experience your priority, will go a long way. Given these points, there is much to consider when you need to design a great website. As a matter of fact, there is no plug and play option out there. You need web design strategies that is both solid and that deliver results. This is the most important element of a successful and sales converting website. What strategies have you been using?


About Websitey Website Designers South Africa —

On the whole, as experienced and affordable web designers, we assist businesses to reach their digital goals. As such, we use thorough digital marketing and SEO strategies. Additionally, we build and redesign websites that convert. Moreover, our Clients receive the benefit our experience of tough lessons. Therefore, we deliver results for your brand.

Websitey Staff

Building fast loading, smart Wordpress websites since 2007.